TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Is Time Warner Considering a Name Change for NY1?

Time Warner Cable is mulling a rebranding effort at NY1, its cable news channel in New York City. The company has done market research that indicates viewers may not know the channel is owned by and exclusively broadcast on Time Warner Cable, according to the New York Daily News:

Top brass at Time Warner want you to know that they own NY1 — and when consumers switch to a rival like Verizon they will lose the news channel. To hammer home that point, NY1 will undergo a “rebranding” and name change to TWC News.

A Time Warner source said company brass is mulling how to keep the NY1 name as part of the brand but no final decision has been made on the channel’s new name.

The channel — and 20 similar local news stations around the nation — all available only on Time Warner Cable, will also receive an extensive makeover, including new logos, graphics and theme music.

Related, PRNewser: Internet Does Not Approve of Time Warner Cable’s NY1 Rebranding

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!