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KIRO Slates Primetime Special to Highlight Benefits of Social Media

Seattle’s KIRO will air primetime special tomorrow night to educate viewers to the benefits of social media.

KIRO traffic anchor Jenni Hogan, who has more than 40,000 followers on Twitter, will host a live show called “Connect with Jenni Hogan” at 10:30 p.m. tomorrow. The show will focus on “inspiring and educating viewers about the benefits of connecting online,” according to a KIRO statement.

The show will begin as a livestream on the station’s website at 10 p.m. and will be live on KIRO at 10:30 p.m. Viewers will be encouraged to use the #KIROConnect hashtag to interact with Hogan throughout the broadcast.

“This is a show that can’t be done without the viewers and I’m excited to have them join us,” Hogan said in a statement. “They will be as much of a host as I am, adding their comments and helping to shape the direction as we explore the best ways to connect with each other during live broadcasts, using tools such as our mobile devices and laptops.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.