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KATC Transitions to HD With New Set, Graphics

KATC, the ABC-affiliate in Layfayette, LA, began broadcasting in high definition this week from a brand-new set.

The concept for the set design was a collaboration between KATC and AR&D, according to the station. The 5 p.m. newscast on Monday, which included the debut of a new graphics package, was the first from the redesigned space.

“Our goal was to provide the people of Acadiana with a newscast that can stack up against those seen in marketsĀ  10 times our size — one the entire community can be proud of,” news director Letitia Walker said in a statement.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.