KCPQ anchor David Rose is celebrating the fourth anniversary of “Washington’s Most Wanted,” which he produces and hosts on the Seattle Fox affiliate. Since its launch, the show has helped police capture more than 330 fugitives (like this one). Rose talks to The Fearey Group’s “Re-inventing PR” blog about how social media has changed his job in the years since the show debuted:

Information moves much more quickly now than it ever has. Social media is one of the most important aspects of my job. I manage two Twitter accounts and three Facebook pages in addition to providing content to www.Q13Fox.com and www.catchwmw.com. When I have a big story break, more often than not, I do it through social media first. Many of the tips I get on breaking news stories come from followers on Facebook and Twitter which allows me to communicate with them to get photos, video or additional information. News is a two-way conversation now which is wonderful.