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KGO Inks Deal to Air Viral Videos During News

KGO has signed on to air internet celebrity Shira Lazar’s “What’s Trending” segments during its 4 p.m. newscast.  Lazar is host and executive producer of the “WhatsTrending” blog and live interactive news talk show.

“What’s Trending” is a great way for our ABC7 News viewers to sample some of the most viral news and videos of the day, said the San Francisco ABC O&O’s president and general manager William Burton.  “KGO-TV is glad to bring this interesting new segment to our 4pm news viewers.

“KGO-TV consistently embodies the innovative spirit of the Bay Area in their approach to programming and leadership in news,” said Lazar.  “We are excited to take a step in bringing What’s Trending to a new level in multi-platform entertainment. KGO-TV is a great partner in that evolution.”

The first episode (watch the video after the jump) featured flying kittens dressed in capes.

Here’s the video of the first episode.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!