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KNBC Boss Named NBCU Chief Diversity Officer

Craig Robinson, president and general manager of KNBC, is being bumped up to a corporate role with NBCUniversal. The company announced today that Robinson has been named EVP and chief diversity officer, reporting directly to CEO Steve Burke.

Robinson replaces Paula Madison, who retired in May.  He’s set to begin on August 15th but will continue serving as KNBC’s general manager until a replacement is named.

“Diversity is one of our company’s biggest priorities, and I’m pleased that we could look within our own ranks and tap an accomplished leader like Craig to fill this important role,” Burke said, in making the announcement.

Robinson has served as KNBC’s president and GM since 2008. Prior to joining  the NBC O&O, Robinson held the president-GM post at WCMH, a Media General-owned NBC-affiliate. He is a longtime supporter of NABJ, AAJA, and NAHJ.

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