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KNBC Debuts New Logo, Name in Rebranding Effort

There are some changes coming to Los Angeles NBC O&O KNBC today. Under the new leadership of Steve Carlston — along with a new investment of resources by NBC parent company Comcast — the station is getting a new look and a new name. The Los Angeles Times has details:

On Monday, KNBC rebrands itself with a new logo and name — NBC4 Southern California. It will unveil a larger set with a separate weather station, large monitors behind the anchor desk and state-of-the-art graphics. A key component will be an 82-inch diagonal, multi-touch advanced Perceptive Pixel (aka the “Magic Wall”) screen that will allow the telling of complex news stories in various media formats. The screen costs more than $150,000, plus special software custom-designed for the station.

“We really want KNBC to represent the high tradition that has been set in the past by the network, its anchors and the people who have worked here,” Carlston said.

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