A KSDK spokesperson confirms this is a newly created position for the station.
Danielski will report to KSDK general manager and executive vice president Lynn Beall.
“Marv is an award-winning television executive and his extensive experience will be a tremendous asset to KSDK,” Beall said in a statement. “He is a proven brand builder and 360 degree innovator who will help pave the way forward for KSDK.”
This is Danielski’s second go round with Gannett. He last worked for the station group starting in 1999 as a corporate marketing executive.
Danielski comes to KSDK from Frank N. Magid Associates where he was SVP Integrated Brand Development. He has also served as VP of marketing and creative services at Hearst Television.