The Reynolds Journalism Institute at the University of Missouri interviewed Meaghan Anselm KSDK’s return path producer about how the station uses the abbreviated technology to communicate with viewers. You can watch the video after the jump.
Anselm told RJI she uses Vine to give viewers a behind the scenes look at the station. “I actually have a few reporters and a few photographers…they really take some great Vine videos while on the scene or if they’re out doing a shoot and they see something else really creative.”
Recently, reporter Steve Patterson shot a quick — though sideways — look at the turnout for a protest and posted it on Twitter. The station is also using the Twitter owned app as a promotional tool. In a recent tweet, the station showed former NBC anchor Stone Phillips walking into the studio for an interview. The tweet said simply, “Stone Phillips next on the noon show.”
Anselm also told RJI the station sometimes will find stories on Vine. “A lot of people think that its just a really fun lighthearted fun thing, but you can get serious content from it.”
Here’s the RJI video. The interview starts at :41.