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KXTS Swaps MyNetworkTV for CBS in Victoria, TX

KXTS, which is the MyNetworkTV affiliate in Victoria, TX, has signed an affiliation agreement with CBS that will take effect September 12.

CBS currently has no affiliation in the Victoria market, which is DMA #204. KXTS is owned by Saga Broadcasting, which also owns ABC, NBC, Telemundo and Univision outlets in the market.

“As the first CBS station to serve the viewers of Victoria, it’s a welcome opportunity to make CBS a vital part of the community and to continue growing our successful relationship with Saga Communications,” said CBS affiliate relations president Diana Wilkin.

Saga and CBS have partnerships in two other markets — KOAM in Joplin, MO and WXVT in Greenville, MS. “We’re excited to bring the quality entertainment, news and sports programming of America’s Most Watched Network to our audiences and advertisers in Victoria,” Saga CEO Ed Christian said in a statement.

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