TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Lexington’s WLEX Adding Early Morning Newscast

WLEX, the NBC-affiliate in Lexington, will launch a 4:30 a.m. newscast on Monday.

“It’s just a natural extension of what we’re doing already,” news director Bruce Carter told the Lexington Herald-Leader. “I remember years ago, people asked who’s going to watch at 5 a.m., and we have tremendous ratings at 5. So we know there’s an audience out there at 4:30 a.m.”

The extra-half hour will be helmed by Chris Goodman and Nicole Pence, who currently anchor the station’s 5-7 a.m. newscast.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!