LIN TV, which has 32 stations in 17 markets, announced today that it saw a 24% increase in net revenue for the fourth quarter of 2010. The successful end to 2010 also lead to a 24% increase in revenue for the entire year, compared to 2009.
LIN’s net revenue for the final three months of last year was $125.1 million, brining the full year total to $420 million.
“2010 was marked by significant improvement in advertising, despite the economy’s slow rebound, as local TV continued to prove its unparalleled reach and effectiveness,” said Vincent Sadusky, LIN’s president and CEO, in making the announcement.
LIN stations were helped by a major increase in political advertising surrounding November’s elections. The company’s political revenues increased by $19.9 million in the fourth quarter, compared to the same period in 2009. For the full year, LIN brought in $36.2 million more in political revenue than the previous year.