In Philadelphia, CBS O&O KYW will air cut-ins at the top of every hour and in newscasts from 6 a.m. to 6:30 p.m. tomorrow. KYW’s Susan Barnett, Chris May, Pat Ciarrocchi, Ukee Washington and Erika von Tiehl, along with personalities from CW Philadelphia and the local CBS owned radio stations will staff a phone bank to take pledges for the American Red Cross Hurricane Sandy Response Fund.
In Sacramento, NBC affiliate KCRA will air live cut-ins asking for donations during regular programming and newscasts from 6 a.m. to 10:00 p.m.
Viewers in Sacramento can donate by calling 1-800-513-3333 or by texting the word REDCROSS to 90999 to make a $10 donation. Philadelphia viewers can call 1-877-KYW3-ASK (1-877-599-3275) or also texti the word REDCROSS to 90999 to donate $10.
“Our heart goes out to the devastated shore points and other areas beyond where individuals are dealing with lost homes, businesses, power outages, and much more,” said KYW president and general manager Jon Hitchcock. “Viewers in our market are always so quick to respond to others in need and now some of those very same people are the ones who need help.”
KCRA president and general manager Elliott Troshinsky echoed those thoughts, saying, “Our thoughts and prayers are with the victims and families affected by Hurricane Sandy. It is important that we do all we can to provide help to the communities devastated by this storm.”