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May Sweeps Scoreboard: New Orleans

“Certainly during May, we were driven in large part by the rising Mississippi river waters and flooding in the area,” said WWL anchor Mike Hoss, describing the latest sweeps period for the New Orleans market.

Here’s how stations fared in the Crescent City during May sweeps (change from May 2010 noted in parentheses)…

Household:

6:00 a.m.
5:00 p.m. 6:00 p.m. 11 p.m.
WGNO (ABC) 0.7 (-22%) 2.4 (+72%) 1.6 (-12%) 3.1 (+25%)
WWL (CBS) 8.2 (-26%) 10.9 (-12%) 10.6 (-22%) 10.5 (-11%)
WDSU (NBC) 5.4 (+22%) 6.0 (+23%) 6.9 (+19%) 6.0 (+34%)
WVUE (Fox) 3.2 (+17%) 5.7 (-7%) N/A 8.0 (+14%)
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