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May Sweeps Scoreboard: Pittsburgh

Spurred on by hometown hero Hines Ward’s performance on “Dancing With the Stars,” ABC-affiliate WTAE, which regularly promoted the show during its newscasts, saw significant ratings gains for the May sweeps period. That said, there was a lot of movement in the news rankings with, for instance, WPXI winning 5 p.m. while KDKA, last year’s #1 for the time period, finished in third.

Here’s a rundown…

Household:

6 a.m. 5 p.m. 6 p.m. 11 p.m.
WTAE (ABC) 5.7 7.6 7.9 8.4
WPXI (NBC) 5.1 5.9 6.3 5.7
KDKA (CBS) 4.2 7.6 7.3 9.5

25-54 Demographic:

6 a.m. 5 p.m. 6 p.m. 11 p.m.
WTAE (ABC) 3.2 2.6 2.4 4.1
WPXI (NBC) 3.7 2.9 2.9 3.2
KDKA (CBS) 3.0 2.5 2.6 3.7

[Source: Nielsen, via]

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