TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Media General Sees 29% Increase in TV Revenue

Media General, which owns stations throughout the southeast as well as Ohio and Rhode Island, announced this week that its fourth quarter TV revenue was up by nearly 29%.

Much of this spike can be attributed to the influx of political advertising that occurred in October and November.  During the quarter, Media General brought in $24 million in political advertising, compared to $3.7 million last year.

“Our television stations, most of which are rated number one or two in their markets, were in an excellent position again this year to attract political advertising dollars,” said Marshall N. Morton, Media General’s president and CEO.

Norton notes, though, that Media General also “experienced strengthening in our overall broadcast advertising as well.”  Local time sales increased by roughly 6% and national time sales also say a small bump.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!