TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Mobile Local Ad Revenues Projected to Reach $9B by 2017

Mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017, BIA/Kelsey projects in its U.S. Local Media Forecast. Location-targeted ads represent a .9 percent share of local media ad revenues in 2012 and will grow to a 6.1 percent share in 2017.

BIA/Kelsey projects total U.S. mobile ad spending will grow from $3.2 billion in 2012 to $16.8 billion in 2017. Local targeted mobile ads are expected to grow to 54 percent in 2017, from 38 percent in 2012. The report says the growth will be driven by increased usage of smartphones, which reach 56 percent of mobile subscribers.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!