TVNewser’s Alex Weprin has new details on MundoFox, the Spanish-language broadcast channel that News Corp. will launch in August:
The basics: the network will launch with a single news show, an evening news program anchored by Rolando Nichols of KWHY Los Angeles, a MundoFox affiliate. There will be two live half-hours produced every weekday, one for the east coast and a second, customized version for the west coast.
So far, MundoFox has secured affiliates in 40 markets, including L.A., Miami, Dallas, San Francisco and Chicago, and is expected to have deals in New York and Houston shortly, rounding out the top 10 markets. In total, the network will reach around 70% of Hispanic households at launch.
The national newscast will also use some content from local affiliates. Read more at TVNewser
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