NBC stations are teaming up with VeriFone Systems to provide news, information and entertainment reports to thousands of taxis and gas stations nationwide, the company announced today.
The “long-term strategic partnership” between NBC and Verifone will be effective January 1. The effort covers 12,000 taxis in nine major cities across the U.S. VeriFone recently expanded their fleet of taxis in New York City to 6,800, which is the largest taxi fleet under one digital out-of-home provider.
Content in taxis, as well as at thousands of gas stations nationwide, will include weather and news from NBC’s local stations as well as content from NBC Sports and NBC primetime.
“We have worked with the NBC-owned stations for the last two years and believe their superior sales performance and innovative programming of new consumer experiences will benefit advertisers and consumers,” VeriFone vice chairman Bud Waller said in a statement.