“We’re going to No. 1,” Michaelsen said in a recent interview with the Cincinnati Enquirer. “That’s our goal.”
WCPO, perennially in second place behind CBS-affiliate WKRC, has overhauled its staff in recent months. In addition to a new news director, WCPO has a new general manager in Steve Thaxton, who was hired in March.
“This is really an exciting time for this TV station,” Thaxton told the Enquirer, adding that Scripps, the station’s owner, “wants to try new things economically, creatively, technologically. This is a great time for us to innovate and change things up.”