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Nexstar Taps Former WROC News Director to Oversee Cross-Platform Content

Nexstar Broadcasting announced today that Jerry Walsh has been named director of local content development.

In his new role Walsh, who previously served as news director at Nextar’s WROC in Rochester, NY, will work with news directors and web producers at the company’s stations to create local, cross-platform content for TV, web, and mobile.

“Jerry’s ability to leverage the value of local content creation across multiple platforms in a manner that elevates its relevance to on-air, online and mobile audiences has proven to be of value to our viewers and advertisers alike,” said Blake Russell, Nexstar’s senior vice president of station operations, in announcing the move.

“Content remains ‘the Local King,’” Walsh added, “and I look forward to taking the practices I have learned on the station side to strengthen our local brand by increasing our position of being unique local content creators.”

The role is a new position at the company.

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