TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Now ‘NBC San Diego,’ KNSD Makes HD Debut

San Diego’s KNSD has undergone a major makeover.

At 5 a.m. on Monday morning, the NBC-affiliate officially unveiled a new “NBC San Diego” logo, along with a new graphics package, as the station made its HD debut.

As NewscastStudio points out, “The new branding matches the brand rolled out by NBC O&O’s last year online, deemphasizing the channel number.”

Complementing the HD debut was the station’s newly renovated set, which was introduced in December.

“I’m biased but I think it’s the best looking set in the market,” Dick Kelley, the station’s general manager, told TVSpy via email. “It’s bright and ‘open’ with a very comfortable ‘feel’; much like the market. The intent was to have it truly reflect the look and feel of San Diego.”

Here’s a YouTube users recording of KNSD’s 6 p.m. newscast opening on Monday:

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!