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NRJ Buys Seventh Small Station

According to TVNewsCheck, NRJ TV has just purchased WGCB in Harrisburg-Lancaster-Lebanon-York, PA from Red Lion Television for $9 million.

The article also states NRJ is buying up stations in hopes of cashing in on the upcoming incentive auctions where TV spectrum is sold off to make room for the increasing demand for mobile broadband.  Speculators focus on small stations in big markets where demand for mobile services is at a premium.

The FCC is planning to discuss the plan for the incentive auctions at their meeting next Friday.

NRJ owns six other small stations in San Francisco, Boston, New York, Philadelphia, Honolulu and Los Angeles.  TVNewsCheck has a more in-depth look into NRJ in this article [click to view] written after the company bought Philadelphia’s WTVE last year.

The deal for WGCB is pending FCC approval.

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