TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps
WKOW TV is looking for a News Director. next job WTKR/WGNT TV is looking for a News Producer. next job NBCUniversal is looking for a Producer, WVIT. next job Vidicom is looking for a TV News Writer. next job WPIX11 is looking for a Line Producer. next job KGW is looking for a News Producer. next job Bloomberg LP is looking for a Senior Producer. next job KOB - TV is looking for a Morning Executive Producer. see all

NY1 Will Be Rebranded as ‘Time Warner Cable News NY1′

TWC News NY1 logoNY1, Time Warner Cable’s 24-hour newschannel in New York City, is getting a new name and a new look. The network will be rebranded as “Time Warner Cable News NY1″ before the end of the year, Capital New York’s Alex Weprin reports:

In March, TWC acknowledged that it was considering changing the name of the station. The reason for the change? Not enough subscribers realized that it was exclusive to the provider. At the time executives stressed that they were trying to figure out a way to retain the “NY1” name while making it clear it was a TWC property.

Butthe headline on Gothamist’s pick-up of the story summed up many viewers’ reactions nicely: “NY1 To Be Rebranded As ‘TWC News’ Because We Can’t Have Nice Things.” According to anchor Pat Kiernan, that reaction influenced the rebranding process.

“The company really took notice after New Yorkers questioned the wisdom of a rebrand,” he wrote in an email to Capital. “We’re getting a makeover in a few weeks that adds a Time Warner Cable logo, but the branding is still unmistakably New York 1. That’s what we’ll call it and that’s still the name in the corner of the screen.”

For a promotional video of the channel’s new look, head on over to Capital New York.

Mediabistro Course

Public Speaking

Public SpeakingStarting August 14,  develop the public speaking skills you need to speak confidently and with authority to engage any audience! In this course, you'll learn how to captivate an audience, walk, gesture, and position your body to convey strength, interact with displays, notes, and PowerPoint presentations and more. Register now!