In New York, for instance, WABC’s replacement for Ms. Winfrey’s show, an hour of local news at 4 p.m., has averaged about half as many viewers as the talk show did. The decline has brought down the 5 p.m. hour as well; in May, WABC’s long winning streak at that hour was broken by WCBS. “We started our 5 o’clock newscasts here in New York in 1982, and this is the first time we are No. 1,” said Peter Dunn, the president and general manager of WCBS.
In many local markets, the “Oprah” time slots were filled not with talk, but with local news, continuing a cost-effective expansion of news that has been happening for several years in many cities. But ratings declines, in many cases, have been precipitous there, too.
In Chicago, where Ms. Winfrey’s show was produced, the station that carried it at 9 a.m., the ABC affiliate WLS, put on a local talk show called “Windy City Live” in its place. It had an average of 134,000 viewers last month, down from 267,000 in Ms. Winfrey’s final month in 2011.
ABC News is looking for a GoStream Digital Journalist. next job WBNS 10TV is looking for a Assignment Manager. next job WBNS-TV is looking for a Anchor/Reporter. next job NBCUniversal is looking for a Senior Director, Production Operations. see all
Land your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!