Lilly Broadcasting has chosen Pam Forsyth to lead WICU-WSEE in Erie, PA.

Forsyth, who has worked in the sales department at WICU for over two decades, has been named general manager of Lilly’s NBC-CBS-CW outpost serving northwest Pennsylvania.

“I am very excited and honored to serve in this position,” Forsyth said, adding that she looks forward to “working in the community through Lilly Broadcasting.”