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Pew Study Shows Local TV Trails Cable as Source for Campaign News

The Pew Research Center’s Project for Excellence in Journalism just released a study showing 38% of Americans get their campaign news from local TV.  Cable News leads the field with 41% while the internet ranked just below local news with 36%.

However, local TV was not viewed as being all that helpful for digging deep into an election issue.  Asked to name which outlets were seen as “most helpful”, only 11% of those polled chose local TV.  Cable again led the field with 24% choosing it as the place to go to get more information.

After the jump you can view the numbers ranking the major media sources: TV, Internet, Print, Radio and Social Media.  There’s also an interesting graph showing the change in habits since January of 2000.Here are the rankings for where Americans find their campaign news.

This chart shows the changes in viewership since January of 2000.

[Broadcasting & Cable]

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