Pittsburgh Watches the Most Live Television, Study Finds
According to a study of average daily viewing habits among adults 25-54 during the February sweep, Pittsburgh residents watched more live television than any other Nielsen market. St. Louis was tops for time-shifted viewing, according to MediaPost:
Pittsburghers in the segment watched an average of nearly five-and-a-half hours of live TV a day. The figure was five hours and 23 minutes in St. Louis, while Baltimore, Philadelphia and Detroit all had averages of five hours and 15 minutes or higher.
In time-shifted viewing, Clevelanders in the demo watched an average of 52 minutes a day, with Sacramento residents at 49 minutes. Those in Charlotte and Dallas residents were both at 47 minutes each. Orlando residents watched an average of 45 minutes to finish out the top five.
San Francisco residents watched the least amount of live television, averaging 2 hours and 57 minutes daily. Minneapolis residents watched the least amount of time-shifted television.
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Nadine Cheung
Editor, The Job Post
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