WCBS made nearly one million dollars for selling half of the proverbial New York minute. During CBS’ third quarter earnings call, Les Moonves, chief executive officer of CBS, told analysts both the New York O&O and the network stand to see healthy profits from airing America’s most watched TV spectacle, the Super Bowl.
“And speaking of the Super Bowl, most of our inventory is already sold at extremely strong pricing, said Moonves. “Spots have gone for north of $4 million for 30 seconds. And in New York alone, we sold the spot on WCBS for just shy of $1 million. Just think of that, $1 million for a local spot in one market, pretty incredible.”
Super Bowl XLVII will be played in New Orleans and will air on CBS on February 3, 2013.