TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Rentrak Signs Another Scripps Station

Rentrak Corporation announced it has signed Scripps Television owned KERO, the ABC affiliate in Bakersfield, CA to its multi-screen media measurement service.

“KERO-TV is excited to be working with Rentrak,” said Steve Weinstein general manager of KERO. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”

Scripps initially signed up with Rentrak in August 2010 for its Detroit ABC affiliate WXYZ. In October 2012 Scripps added its ABC affiliates in Baltimore (WMAR), Cincinnati (WCPO), Cleveland (WEWS), and its West Palm Beach NBC affiliate WPTV.

Rentrak is a television ratings measurement service providing daily measurement of all national TV networks and local media markets in the United States. The service is the only fully integrated system of satellite, telco and cable TV viewing data available commercially.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!