TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Scranton ABC Affiliate Refuses to Air Dunder Mifflin Ad During the Oscars

WNEP, the ABC affiliate in Scranton, is refusing to air an ad for Dunder Mifflin (video above) during the Oscars on Sunday, “most likely because the fictional brand is too connected to rival network NBC,” AdWeek reports:

A de-fictionalized version of [NBC's "The Office"] paper brand has been sold in real life since 2011 by Staples-owned Quill.com, thanks to a licensing partnership with NBCUniversal. A Quill.com representative tells Adweek that WNEP won’t air the Dunder Mifflin ad “apparently because of the brand’s NBC ties”. WNEP declined to comment on whether it had rejected the ad, citing corporate policy.

Dunder Mifflin aired a similar ad during the Super Bowl on WYOU, Scranton’s CBS affiliate.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!