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Scripps Attributes Advertising Increase to Stations’ Commitment to Enterprise Journalism

Scripps TV reported a 3% increase in second quarter revenue today, compared to the same period last year, with $77 million.

In announcing Q2 financial results, the station group, which owns 10 stations across the country, was quick to point out that revenue was up 26% compared to 2009, the previous non-election year.

“Our television strategy, anchored by continuing investment in high-quality local news programming, is resulting in strong audience gains and revenue growth,” Scripps president and CEO Rich Boehne said.

Scripps saw a 8.1% increase in local advertising for the quarter and a 1.2% bump in national sales. Boehne attributes the increase in advertising to the group’s commitment to enterprise journalism.

“We’re setting our stations apart,” Boehne said, “and getting more than our fair share of the increasing demand for advertising by focusing on enterprise journalism, including investigative reporting, that expands local audiences.”

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