TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Scripps TV Revenue Rises to $152M in Q4

Revenue from The E.W. Scripps Company’s television stations rose to $152 million in the fourth quarter of 2012, up from $84.7 million in the year-ago quarter. On a same station basis, revenue was up 39%.

Excluding the company’s newly-acquired stations, political advertising totaled $44.1 million for the quarter. The political ads were up significantly compared to the previous election cycle in Q4 2010 ($28.1 million) and the previous Presidential election cycle in Q4 2008 ($26.0 million).

Local advertising was up 11% to $54.9 million, while national advertising was up 12% to $25.9 million. On a same-station basis, local was down 12% and national was down 17% due to displacement caused by a surge in political advertising.

“Investing to expand our television portfolio and to improve our local news programming resulted in an attractive platform for political advertising and the most effective voice for election-year journalism ever staged by Scripps,” president and CEO Rich Boehne said in a statement.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!