TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Shake-Up at NBC Local; Scholl Named President


Greg Scholl NBC Universal Local Media is reorganizing its management ranks, by appointing a new president and promoting some senior executives.

Greg Scholl will serve as President of local media platforms, a newly created position. His first day will be Nov. 2, and he will report to John Wallace, the president of NBC Local Media. His primary responsibilities will be to develop NBC Local’s TV stations, local Web sites, and NBC Everywhere, a portfolio of digital out-of-home networks.

Before joining NBCU Local, Scholl was the president and CEO of The Orchard, a global digital media services company. Prior to that, Scholl was an associate partner at McKinsey & Co. in its media and entertainment practice.

“I’m pleased that we were able to recruit an executive of Greg’s caliber to help continue our momentum as we rethink our approach to local media in a digital environment,” said Wallace. “Greg has demonstrated his ability to create a global digital business around a traditional media asset, developing new distribution platforms and business models. His creativity and insight will be invaluable as we continue our mission to connect local consumers with our content on the media platform of their choice.”

His hiring is part of a more general management reorganization, in which senior executives Brian Buchwald and Mark French were promoted. Buchwald was named executive VP of the group, and French will take on the role of senior VP and general manager of the newly formed Local Enterprise Solutions.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!