TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Stations Look Toward Local News Profitability in a Post-’Oprah’ World

As stations around the country prepare to launch newscasts in Oprah’s long-held time slot, many are questioning the thinking behind replacing a syndicated juggernaut with an expansion of local news.

Pointing to WABC, a recent article in the New York Post lays it out plainly:

“Oprah” cost the station $60,000 an episode, or as much as $1.2 million a month, and while the large audience brought in buckets of advertising cash, the station had to share it with a syndication agent.

With the local news, it may be losing the $50,000 “Oprah” commanded for a local 30-second spot for something like $2,000 a spot during its local news, but it gets to keep all of the fewer ad dollars that roll in.

And producing an hour of news isn’t quite as pricey as buying “Oprah.”

While Madison Avenue experts wonder if, say, WABC’s decision to air a 4 p.m. newscast will pay off, stations are hoping that a post-”Oprah” world will be a profitable one.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!