TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Survey Shows Generational Decline in Live TV Viewing

TechCrunch

TV Watching Between online video, DVRs, and on-demand cable the amount of time people spend watching live TV (you know, with all of those commercials that advertisers spend $70 billion a year on) is shrinking fast.

Only 52 percent of American’s viewing time is spent on live TV compared to online and time-shifting alternatives, according to a new survey of 1,000 American consumers by market research firm Morpace. And that percentage decreases the younger the audience, with the key 18-to-34-year-old demographic watching live TV only 41 percent of the time, versus 64 percent of the time for those 55 and older. More…

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!