Oops. On KBAK Friday, anchors Lynda Halligan and Rob Finnerty were victims of an equipment failure that led to about 10 seconds of silence at the top of the morning newscast (video above).

“Well that was awkward,” Finnerty said when he finally realized they were on the air. He went on to explain that their monitor was down and they hadn’t been cued to start the show. [h/t meteorologist Aaron Perlman]

Rob Finnerty is joining KBAK-KBFX, Fisher Communications’ duopoly in Bakersfield, Calif.

From 2007-10, Finnerty was a sports anchor at New England Cable News. He has most recently been a wealth management advisor at Merrill Lynch in Boston. At KBAK-KBFX, he will anchor the morning newscasts alongside Lynda Halligan and weathercaster Aaron Perlman.

“We are extremely fortunate to have Rob join our team,” news director Cristi Jessee said in a statement. “He brings big market expertise to the desk and I know Kern County is going to love waking up to him each morning.”

Trying to gain 11,111 Facebook fans by 11/11/11, Bakersfield’s KBAK-KBFX has debuted a music video starring morning weathercaster Aaron Perlman that urges viewers to Like the station (video above).

“Like, Like, Like” is actually Perlman’s second Facebook-inspired song for KBAK-KBFX. In May, he won a “Facebook Faceoff” against his morning cohorts with a song titled “Facebook Friendship.” Read more

KBAK-KBFX morning weathercaster Aaron Perlman dressed up as the Invisible Man for Halloween today, taking advantage of the studio’s green screen.

Wearing a skin-tight green body suit and head covering, Perlman delivered the weather for most of the morning in a suit and sunglasses. For his final forecast of the day, though, Perlman went completely invisible. Well, until the KBAK-KBFX morning crew turned off the effects for a moment, revealing Perlman’s awkward body suit (video above).

Taking a page from KUTV’s social media playbook, the morning team at KBAK-KBFX in Bakersfield, CA launched their own “Facebook Faceoff,” a competition to see who can gain the most fans on the ubiquitous social networking portal.

The clear winner has turned out to be weathercaster Aaron Perlman, who whipped out his acoustic guitar and made a music video (above).

As Lost Remote points out, though, Perlman was originally asking viewers to be his friend and not his fan so he quickly hit Facebook’s 5,000 person limit on friends. Perlman has since launched a fan page.