Florence O’Brien has been promoted to local sales manager at WPIX, Tribune’s CW affiliate in New York City.

Since 2010, O’Brien has been an account executive at WPIX. In her new role, which is effective immediately, she will continue to report to general sales manager Adam Shapiro.

“With over 25 years in the television industry, Florence’s depth of experience, professionalism and hard work are a perfect fit for this leadership role,” Shapiro said in a statement.