Ariel Roblin was named president and general manager of KETV, the ABC-affiliate in Omaha, Hearst Television announced today.

Roblin joined KETV in May 2010 from KRCR-KAEF in Redding, CA. Her appointment, a promotion from general sales manager, is effective immediately.

“Her appreciation for localism and the importance of a quality news service, along with her solid business credentials, will make her an effective leader of KETV as it serves the Omaha community on-air, online and on-the-go,” Hearst president and CEO David Barrett said in a statement.

Roblin replaces Sarah Smith, who took over as president and general manager of KMBC-KCWE in Kansas City on September 6.