Alvin Pritchard is the new vice president of finance for Journal Communications’ Broadcast Group. He will begin in his new role on April 1, reporting to President-CFO Andre Fernandez.

Pritchard was most recently at NBC Universal. For the past nine years, he has been VP of Finance at the NBC-owned stations in Chicago, WMAQ and Telemundo Chicago.

“Alvin will have financial oversight for Journal’s owned and operated stations in our 14 markets in both television and radio and will serve as a key strategic partner to the broadcast leadership team,” Fernandez said in a statement. We’re confident that his experience will play a valuable role in helping us execute on Journal’s strategic and operational direction.”