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Posts Tagged ‘Bill Berra’

Does News Director Turnover Hurt a Station’s News?

TV_SetWhen WTMJ news director Bill Berra announced he was leaving for WFLA in Tampa, FL, the Milwaukee market lost its longest serving news director.

Milwaukee Journal Sentinel media writer Duane Dudek points out the three remaining news directors at Milwaukee’s network affiliated stations all have a close to two years of experience in the community compared to Berra’s nine years.

How does news director flux or stability affect what viewers see?

“Stations and companies have figured out that they can’t keep changing people every 18 months and have success,” said [on-air talent agent and media blog writer Rick] Gevers. Having veterans in news management is essential to knowing where the bodies are buried.

“They know who the mayor was before the current mayor, and the story from behind the story five years ago that a reporter is covering.” Read more

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Bill Berra Named News Director at WFLA

bill berraBill Berra has been named VP of news for Tampa NBC affiliate WFLA.

Berra left his position as VP of news for Journal Broadcasting and Milwaukee NBC affiliate WTMJ in early February.

“I’m delighted to welcome a news veteran of Bill’s caliber to WFLA,” said station GM Brad Moses. “He has a strong record of success increasing ratings and audience share at a number of television stations across the country. Importantly, he knows the Tampa market well, having worked in this market in recent years.”

Berra came to WTMJ from WFTS in Tampa. He’s also worked at WSYX in Columbus, OH, WKMG in Orlando, KSAZ in Phoenix, AZ, and KTVI in St. Louis, MO, and WREG in Memphis, TN.

He will start at WFLA on March 17.

[Florida News Center]

Bill Berra Leaving Journal Broadcast Group

bill berraBill Berra is stepping down as vice president of news for Journal Broadcast Group and WTMJ in Milwaukee next month, TVSpy has learned. Berra will stay with the NBC affiliate through the Sochi Olympics, which begin Thursday on NBC.

A station spokesperson tells TVSpy Berra’s last day will be March 7 and the search is underway for his replacement.

No word yet on what’s next for Berra, who joined WTMJ in 2005 from WFTS, the ABC affiliate in Tampa. He has also worked as news director for WSYX in Columbus, WKMG in Orlando, KSAZ in Phoenix, KTVI in St. Louis and WREG in Memphis. He began his local news career reporting for WTMJ’s radio station, Newsradio 620.

Investigative Reporter Rob Koebel Moves from Fort Myers to Milwaukee

Investigative reporter Rob Koebel is joining Milwaukee’s WTMJ.

The NBC-affiliate announced today that Koebel, who received a Murrow award during his time with Fort Myers Fox-affiliate WFTX, would join the station later this month.

The move is essentially a promotion by Journal Broadcast Group, which owns both WTMJ and WFTX.

“Rob has been a strong watchdog of government agencies for the viewer. We are excited to have him as a strong member of our investigative unit,” said Journal’s vice president of news Bill Berra, in making the announcement. “His work for us in Ft. Myers has been extraordinary.” Read more