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Posts Tagged ‘Bill Bridgen’

NECN’s Primetime Newscast Targets Early Risers

NECN, New England’s regional cable network, has launched the Boston market’s only 9 p.m. newscast.

The program, which is anchored by Latoyia Edwards (pictured) and John Daly, targets viewers who are early to bed and early to rise.

“The opportunity to provide the region’s only 9 p.m. newscast fits perfectly with our strategy as we were the first to launch a 4:30 a.m. newscast,” Bill Bridgen, the network’s executive vice president and general manager, said in a statement. “We believe that the viewer who watches early morning news is the viewer who wants and needs an early primetime newscast.”

Boston’s WSBK used to have a 9 p.m. newscast, but the station shifted it to 10 p.m. this fall when it became a MyNetworkTV affiliate.

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Following Revamp of Morning News Show, NECN Announces New Evening Anchor Team

NECN continues to remake its news lineup.  The Comcast-owned New England station announced this week that Latoyia Edwards and John Daly (left) will be its new evening anchor team.

The move comes in the wake of NECN’s aggressive reinvention of its morning news programming.  The station launched a new 7 a.m. morning show on Monday that offers local news during a time slot when most stations are running network morning shows.

Edwards has been working as a reporter-anchor for NECN since 2005.  Daly is a 30-year veteran of TV news.  He’s made stops at Providence’s WPRI and Hartford’s WFSB, among other stations.

“Latoyia is a familiar face to NECN viewers, and we are excited to pair her with John, who has 30 years of experience as a reporter and anchor,” said Bill Bridgen, NECN’s general manager and executive vice president.

Edwards and Daly are succeeding the team of Beth Shelburne and R.D. Sahl.  Shelburne left NECN last year to join Birmingham’s WBRC.  Sahl, who has been an evening anchor for NECN since 1997, officially signed off last Thursday. He will continue on with the station as a contributor. Read more

NECN Prepares to Launch New 7 a.m. Morning Show

NECN, the New England cable TV network owned and operated by Comcast, is set to launch an overhauled morning show on Monday.

The new show, titled “The Morning Show on NECN,” will be hosted by Steve Aveson, a former anchor at Providence’s WPRI, and Taryn Winter Brill, a former “Good Morning America” correspondent.

“Our traditional morning news show has been an anchor at the news desk going over the morning news,” said Bill Bridgen, NECN’s general manager. “This is much more conversational, much more informal.”

NECN has invested in a brand-new set that eschews the standard news desk in favor of comfortable couches and chairs, reminiscent of network morning shows such as “Today.”

The fact that NECN’s new morning show set-up resembles network shows is not a coincidence.  “The Morning Show,” with a 7 a.m. start time, will be going up against the likes of Matt and Meredith in the mornings.

“It’s really an opportunity to capture the local audience when the broadcast networks go to their national programming,” Bridgen told The Boston Globe.

NECN’s aggressive re-invention of its morning programming has led to the departures or demotions of several established anchors. Read more