In a move that appears to be part of a growing national trend, Baltimore’s WBFF is scaling back sports coverage during its late newscasts.
The Sinclair-owned Fox-affiliate is going to experiment with dropping its 15-minute “Sports Unlimited” segment and offer a shortened sports report instead, according to The Baltimore Sun.
“Our research indicates that local viewers watch local sports programming less than they did 15 or 20 years ago,” WBFF general manager Bill Fanshawe told the Sun‘s David Zurawik.
WBFF has regularly run “Sports Unlimited” at the end of its weeknight newscasts, from 10:45 to 11 p.m. Now the station will try offering a relatively short sports report within the body of its 10 p.m. newscast–similar to what many stations currently do.
While WBFF is far from cutting sports coverage altogether, the station’s current experiment is yet another sign of a national reevaluation of the value of local sports to a newscast. Read more