Lisa Kelsey has been named vice president and general manager of Nexstar Broadcasting’s KNWA-KFTA in Fayetteville, AR.

Since 2008, Kelsey has been the director of sales for Nexstar’s Fayetteville-Fort Smith television and e-Media operations. She began her career with KNWA in 1996 as a senior account executive. From 2002 to 2004, she worked for Johnson & Johnson, returning to KNWA as sales manager in 2004.

She has built high performance teams which generate impressive revenue share growth, has overseen regional business development efforts with noteworthy success, created countless successful advertising solutions for businesses, and has championed many new station initiatives which resulted in audience growth and revenue success,” Nexstar EVP-COO Brian Jones said in a statement.