Milwaukee NBC affiliate WTMJ is standing by a decision to have its news anchors promote a station contest featuring a regular advertiser.

In an ad for “Win Groceries 4 a Year!,” WTMJ anchors Mike Jacobs and Carole Meekins appear in the checkout area of a Sendik’s Food Market. Sendik’s regularly runs ads on WTMJ.

The Milwaukee Business Journal asked Steve Wexler if he thought having his news staff indirectly endorsing an advertiser was crossing the line. Wexler is the executive vice president of Journal Broadcast Group and vice president and general manager of WTMJ. Read more