CBS This Morning is hardly set to overtake Good Morning America or Today, but the affiliates like where the network show is heading, and shared this enthusiasm with network reps at the affiliates board meeting in Las Vegas April 9.
Chris Cornelius, chairman of the CBS affiliates board, said enthusiasm among the board in Vegas regarding the long underperforming morning show was higher than it’s been in years. “We’ve got a wonderful advantage in that we do [hard] news in the morning,” he said.
ABC and NBC are poaching viewers from each other, he added, while CBS is attracting viewers seeking something more substantial in the a.m.
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Topf has been with the Barrington Broadcasting-owned WNWO since April. Prior to that, he was Barrington’s vice president of national sales from 2009-2011.
“Chris brings a great understanding of how to develop business across all platforms of a local station and has a great understanding of the qualitative research tools that are available to better get results for the advertiser,” Barrington Broadcasting Group president and COO Chris Cornelius said in a statement.
Ben Tucker has been acting president of the station since the spring. He replaced Jon Skorburg, who was let go last year as part of an internal shakeup to make WNWO, which consistently places third in the Toledo market in ratings, more competitive.