“My news director would prefer it to be more heavy news than fluffier—he and I have had that conversation,” says Derek Rogers, general manager at WMGT Macon (Ga.), who adds that he has not seen a difference.

Most feel it’s a personnel issue — that Ann Curry’s Today promotion, and subsequent departure, was mishandled; that Matt Lauer was dinged up in the imbroglio; and that Savannah Guthrie hasn’t yet won her way into America’s bedrooms and family rooms. “I believe they simply went through transition/growing pains after Meredith’s departure that exposed weaknesses in their legacy dominance,” says Evan Pappas, president/ general manager at KOAA Colorado Springs, who expresses “great confidence” in the Today brain trust getting things moving.

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