Belo today reported a 3% increase in total revenue for the first quarter of 2012, compared to the same period last year.
The Dallas-based company, which owns 20 stations across the country, generated $156 million during the first the months of this year.
Belo’s political revenue in the first quarter was up significantly. The company’s Q1 political revenue totaled $1.6 million, a $1.2 million increase compared to 2011.
Excluding political revenue, total spot revenue was up 1%, with a 4% increase in local and a 5% decrease in national. Belo attributes the growth in spot revenue to an increase in automotive and retail advertising. Read more