Berg’s film, “Outside Industry: The Story of SXSW,” premiered on Tuesday, marking the 25th anniversary of the influential festival.
Berg, who now runs a production company in Austin, tells Slackerwood that he began the film while working for KVUE and later WFAA:
I was a reporter with KVUE television in the late 80s, so I was working here in Austin when they had the first SXSW Music Festival. I was curious about the festival but couldn’t cover it because I was a political reporter. Finally in 1994 when I was at the affiliate in Dallas, I talked my boss into letting me branch off from politics for a weekend and come down and do something on SXSW. I did a half-hour segment, won a regional Emmy with it and caught co-founder Roland Swenson’s attention. Read more