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Posts Tagged ‘FX Design Group’

Three Media General Stations Debut New Sets

Three Media General stations — WFLA in Tampa, WSPA in Greenville-Spartanburg and WCBD in Charleston — have debuted new sets designed by FX Design Group:

Each station sports a very contemporary design with utmost flexibility for breaking news, weather, entertainment and traffic. The highlights are LED curtains, LED color changing vaccuform walls, vertical columns and headers. All three stations have 3 x 3 x 46 monitor walls and 80” touch screens for anchor and reporter interaction. WFLA has a unique 2 x 3 x 46” vertical wall to showcase breaking news, branding or specials.

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Set Designer Gives Simple Tips to Make Your News Set Better

All you production folks in TVSpyland might want to check this out. NewscastStudio recently spoke with FX Design Group owner and creative director Mack McLaughlin.

FX Design Group has made sets for everyone from The Golf Channel to WBAY in Green Bay, WI, and McLaughlin had some simple tips for keeping your station’s showpiece looking as good as the day it debuted and even talked about using hard lighting to make your anchors look better.

If you could have a station do one thing every week to enhance its set, anchors and overall newscast, what would it be?
Keep it clean, both from dust and fingerprints but also the clutter of papers and post its.

What do you think about the flat lighting that so many stations in cost cutting moves have undertaken?
Flat lighting combined with the new HD cameras tends to flatten everything out and make the anchors look like they are plastered right onto the scenery.You need hard lighting to sculpt them and separate them from the scenery, similar to lighting for dance.

McLaughlin also gave some insight into what viewers think about virtual sets and what he thinks about LED lighting. You can read the entire Q&A by clicking here.

WWL in New Orleans Unveils New Set

Viewers of WWL in New Orleans may have noticed a new look to the station.  The Belo owned CBS affiliate has a new set designed by FX Design Group.

In keeping with the sets FX Design Group built for CBS O&O WCCO in Minneapolis and CBS affiliate WBNS in Columbus, WWL’s new set makes use of windows, brick, and frosted plexiglass to add depth.

The station has a gallery of photos showing the anchors rehearsing on the set [click here to view], plus a 360 interactive video walk through [click here to view].  After the jump you can see a few images from Newscast Studio’s website Read more

Grand Rapids’ WOOD Upgrades Look

WOOD, the NBC affiliate in Grand Rapids Michigan, unveiled a sleek new set this week.

Designed by FX Design Group, the set was a year in planning and features the use of bold color graphics and a massive wall of monitors featuring 16 55″ flat screens.  The monitors can be fed as a whole or by single feeds.

Newscast Studio has a brief explanation and pictures of the design on their site.  Click here to view.  WOOD’s website also features both a retrospective of the station’s sets over fifty years and a gallery of their new set.  Click here to see the 50 year retrospectiveClick here to view the new set gallery.  You can also watch a video walk through with WOOD anchors and a shot of the monitor wall after the jump.

Read more

KWGN Debuts New Set Inside Newsroom

“We have a brand-new set,” KDVR-KWGN anchor Deborah Takahara announced on Monday, during KWGN’s 7 p.m. newscast. “[It] really embodies our station, our brand, and our image: ‘Colorado’s Own.’”

“Yeah, it looks like a ski lodge around here,” added Jeremy Hubbard, Takahara’s co-anchor, alluding to the new set’s rustic stone pillars and homey accents. Read more